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Personal Branding Authors: Melih Oztalay, VictorOps Blog, Ben Bradley, Eric Brown, PR.com Newswire

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[VIDEO] 5 Ways to Build Your LinkedIn Personal Brand With SlideShare

If you haven’t used SlideShare on your LinkedIn profile yet, you’re missing a real opportunity to upgrade your online personal brand. What’s SlideShare? It’s a program that let’s you share PDF files, PowerPoint presentations and even videos with others.  

This turns your flat LinkedIn profile into a multi-media bonanza of great information that can showcase your company or personal expertise and value. Your prospects are checking you out online and you want to have the best possible LinkedIn personal brand.  

Here are 5 ways to build your LinkedIn profile using SlideShare: 

  1. Case studies: Does your company have some good case studies that showcase your business impact? If so, put them on your profile.  
  2. eBooks: Has your company written any white papers or ebooks? If so, use SlideShare and upload them to your LinkedIn profile.  
  3. Industry presentations: Do you have a presentation on industry trends or your new technology? Put them on your profile.  
  4. Video testimonials: Do you have a great video testimonial from a wonderful customer? If so, embed it in a SlideShare presentation and upload to your profile.  
  5. Featured articles: Was your company recently featured in a nice article? Put it on your profile.  

Are you getting the picture? You want your LinkedIn profile to make you and your company shine. Now don’t go using SlideShare to do a big product pitch. That just turns people off. Instead, think about what your prospects might find helpful. That’s all that matters. Don’t overwhelm people either. Three to five strategically selected presentations is a great way to get started.LinkedIn SlideShare

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More Stories By Jill Konrath

Jill Konrath’s career is defined by her relentless search for fresh sales strategies that actually work in today’s business environment. She loves to work on tough sales challenges, big issues and unsolvable problems. Her first book, Selling to Big Companies, was hailed as an "instant classic." Fortune selected it as a "must read" and it's been an Amazon Top 25 sales book for 4+ years. Her newest book, SNAP Selling, was just released to rave reviews. She also writes a popular blog and publishes a leading newsletter. As an in-demand speaker an annual sales meetings and conferences, Jill helps sellers crack into new accounts, speed up sales cycles and win more business. Her clients include IBM, Microsoft, Hilton, Accenture, 3M and Staples. Her expertise is frequently published in top business media such as ABC News, Success, Inc., WSJ Start-Up Journal, Entrepreneur, New York Times, Business Journal, Selling Power and Sales & Marketing Management.