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Personal Branding Authors: Melih Oztalay, VictorOps Blog, Ben Bradley, Eric Brown, PR.com Newswire

Related Topics: Web 2.0 Magazine, New Media on Ulitzer, Personal Branding Journal

Personal Branding: Blog Feed Post

Five Tips for Promoting Your Blog to Express Your Personal Brand

When I first started blogging, I felt like I was blogging to a blank wall

Stockxpertcom_id109200_jpg_2c7dcda14156203a2bd0c9b93697da81 When I first started blogging, I felt like I was blogging to a blank wall. I wondered when I would get a comment and get to engage with others on my blog. Many tools exist now that really help to promote your blog on other social media platforms quickly and for free. Let's look at five ways I use to promote my own blog:

1) I have installed a WordPress.org plugin called "Tweetly Updater" (http://wordpress.org/extend/plugins/tweetly-updater/). You put in your Twitter user name. If you don't have an account with bit.ly (URL shortner service with analytics), you will sign up for this service and put in your account information on the settings page for Tweetly Updater. You can let it automatically publish your posts to Twitter so that all the people following you can click through your link and read your blog.

2) On Facebook, I have used the Notes feature and automatically imported my blog. For a detailed, step-by-step instruction on how to do this, read my past post on How to Import your Blog to Facebook.You can do this both on your personal page and your business page.

3) On LinkedIn, go to their applications and select the WordPress or Typepad application (depending upon which blogging platform you use). You will complete the information and be able to import your blog to LinkedIn. Here, people will only see a "teaser" of what's in your blog post. They will have to click on the hyperlinked title to read your entire blog post on your website.

4) Direct Message [from time to time] or send an @reply (start tweet with @username....--then it will show up in their Mentions area--I know many people who do not read their Direct Messages) to some of your followers who have a large following on Twitter and ask them if they would please retweet your blog link. I've had this type of request from many people in the past and if I feel that it's relevant to my target audience on Twitter, I am always happy to retweet.

5) This may seem simple, but make sure to include your website / blog URL in your email signature. I've looked at my analytics and seen from where my traffic comes -- a good portion does come through people clicking on my URL in my emails.

What are some ways you share / promote your blog? I'm sure there are many great ideas, so please share them with us in the comments section.

Cross posted by Kristen Jacoway at Career Design Coach


Headshot Bio: Kristen Jacoway provides next generation personal branding, social media, and internet strategies to consult with professionals and entrepreneurs in a career transition.

Read the original blog entry...

More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.