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Blog Post

Leadership Branding: Getting the Edge

Would you like to grow into a leader who possesses authentic passion and clarity?

Is your leadership style in business or in life inspiring others to take sought-after action? Or are you struggling with your leadership role? Would you like to grow into a leader who possesses authentic passion and clarity about your role?

The August 2009 Reach Personal Branding Interview on Thursday, August 13 at noon EST features Bea Fields, author of Edge!: A Leadership Story, which explores one leader’s transformation into a strong leadership brand. Ms. Fields will be interviewed by William Arruda, founder of Reach Personal Branding, and will discuss important concepts in her book, including:

  1. The 5 critical leadership skills
  2. The 5 factors sure to derail your leadership efforts
  3. The 3 steps to building a strong leadership brand
  4. What makes a leadership brand different from a company brand, and
  5. How an authentic leadership brand can strengthen your self-marketing strategy and define your “presence” in the world.

Chosen as a Finalist in The National Best Book Award, one of the leading awards in the independent publishing industry, The Edge is much more than a business book. It is about leadership in life, starting with a personal manifesto rooted in what makes you who you are…and therefore, what gives you a unique edge. Each one of us has the innate capacity to have the leadership edge. Attend this live interview to learn how you can discover yours!

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More Stories By Susan Guarneri

Susan Guarneri has more than 23 years' experience in the careers industry, providing outplacement, career consulting, job search coaching, resume writing, corporate training and management development to individuals and groups, including Fortune 500 companies.