Have You Created an Authentic Personal Brand?

Personal Branding Journal

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Latest Blogs from Personal Branding Journal
Market yourself in the digital world has changed for everyone. Understanding your personal brand and how to present yourself goes well beyond a basic resume. Recently James Martin quoted our CEO, Melih Oztalay, in an article for the AARP’s Life Reimagined. As a digital marketing entrep...
Simple stupid marketing tip #2 is “be everywhere” and it relates more to personal branding and selling than it does to “Marketing” with a capital M. If you have a new website and want to more people to find you when they search online, it’s easy to create social media profi...
Over the past few months, we’ve spoken to dozens of managing partners in professional services firms about ways they find new business. Every person interviewed said that a vast majority of new business was generated via their “networks and trusted relationships.” Trust is a shared bel...
There are so many articles available to read that look at social media for businesses but actually, social media is great for building your own personal brand too. It doesn’t matter if you’re a top keynote speaker, job seeker, student or fitness professional, you can use so...
Wauwatosa, WI, May 19, 2014 --(PR.com)-- Elite Media Communications Inc. fuels the fire of success as President and CEO, Leigh Jackson, continues to expand his extensive client base, while maintaining a presence in Satellite Television Services as the nation's number one Midwest M...
I provided coaching for job search and personal branding last week to a very experienced executive in a small, contracting and youth-obsessed industry. The executive knows he needs to change fields but has been unable to get traction. He talked for an hour, providing snippets of succes...
It seems every week we talk to just another professional services firm trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other firms out there?” When we ask that question, we get the sa...
It seems every week we talk to just another professional services firm trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other firms out there?” When we ask that question, we get the sa...
If you haven’t used SlideShare on your LinkedIn profile yet, you’re missing a real opportunity to upgrade your online personal brand. What’s SlideShare? It’s a program that let’s you share PDF files, PowerPoint presentations and even videos with others.   This turns your flat Lin...
I've been on a number of calls recently with companies that want to break into a new market. They think that content marketing may be the key, but are uncertain if they're right, as well as how to approach this new direction. Content Marketing is definitely a key strategy. In fact, I'm...
You can apply the Five Ps of Marketing: Product, Place, Price, Promotion and Persona (which is my personal addition) to your job search since you’re basically marketing yourself when in job search mode. Product: How do you prove that your functional skills match the job specifications?...
Over the past few months, we’ve spoken to dozens of managing partners in professional services firms about ways they find new business. Every person interviewed said that a vast majority of new business was generated via their “networks and trusted relationships.” Trust is a shared bel...
I've been writing a series of posts lately trying to dispel B2B Marketing Buzzwords. This isn't exactly a buzzword, but it's becoming a problem and should be a source of embarassment for those who do it. Yes, this is a rant. You've been forewarned... You know who I'm talking about? Peo...
(This content was originally posted on AmyJoMartin.com.) I’ve recently started to wonder why we don’t run our lives more like a business. In business, nearly everything is accountable and measurable. If a company stops making money, it will go out of business. If a person loses passion...
I believe many B2B professionals struggle in their adoption of social media for professional use, because they see it as a marketing platform as opposed to a professional networking tool. However, I think if they really understood the purpose and value of B2B social networking, then t...
This is the final post of a MENG Blend trilogy presenting easy changes that you can quickly make to improve your resume. Most were presented in the MENGinar “How to Improve Your Resume in 60 Minutes,” available free to MENG members. The first two posts in the trilogy were: “Seven Ea...
In creating my piece on Klout and Clout, I reached out, as I usually do, to some smart people who typically have great perspectives and distinctive takes. In this case, I asked Alex Lightman and Daniel Rasmus about influence and how we measure it. I incorporated their thoughts in the m...
Ah, the ubiquitous PPT presentation. We all deliver them. Sometimes to large crowds externally, sometimes to small internal teams and sometimes to investors, channel partners and customers. But when you’re delivering your presentation, do you think of it as an extension of...
Franchisee Sales and Marketing Summit, FranSummit, includes guest speaker Melih Oztalay of Smartfinds Internet Marketing. 2012 Series Of Virtual Summits, Workshop and Webinars exclusively designed for the web marketing for the franchising industry.
Re-syndicated from MENGonline.com Reviewing more than 125 resumés for MENG members during the past three years, I discovered that many could be improved easily. These seven improvements are taken from my recent MENGinar “How to Improve Your Resumé in 60 Minutes,” which is available to ...
Much of the focus in the technology press on Enterprise 2.0 platforms has been on the similarity of these tools to public social networking systems like Twitter, Facebook, etc. One consequence of this similarity, and one that’s being missed by the tech press and venture investors...
Blah, blah, blah. Not the best brand to have. Sometimes I think "blah" is our national business language. Watch CNBC or attend most business presentations. What do you remember from any commentator or speaker?  Probably not much. Now think of the conversations you have at work. H...
Everywhere we look lately, we hear about deficits. Banks, mortgage companies, even countries are in the red. Is your brand in a similar situation? Are you in "Brand Deficit"? What is a Brand Deficit? Your professional brand is in deficit if you have not developed enough positive bra...
What do Steve Jobs, Lady Gaga and Bill Clinton have in common? You guessed it: a powerful personal brand. But how did they get that brand? Were they born with a charismatic brand or did they shape and hone it? My guess is that Lady Gaga, Bill and Steve all grew up the same as everyo...
Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Michael Margolis Gone are the days of “Just the facts, M’am.” Instead...
GET READY TO FAIL Failure is good. That's a hard message for anyone to swallow, but if you approach failure in the right way, it can be a powerful brand enhancer. Most of us view failure as a negative. We want to avoid it at all costs. But award-winning actor,  Denzel Washingto...
Social media is here, it's as much a part of our culture as television and movies.  We drink it in everyday. While you're drinking in all those tweets and YouTube videos, why not take a cue from the social media world and create a social brand? One of the best moves you can make...
The passing of a legend often gives us pause. Elizabeth Taylor's passing is certainly no exception. The death of the iconic movie star offers us a chance to reexamine one of her greatest skills: understanding the art of personal branding.  No matter what field you are in: techno...
The lessons from Charlie Sheen just keep coming and coming...and sadly, so do his rants. So, let's continue with a few "what NOT to do" personal branding thoughts from the ex-star of Two and a Half Men. This post we'll concentrate on planning your communication at work. Monitor and ...
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Don't you love them?  The Risk-takers. They innovate, succeed and make the world move. Sir Richard Branson, Steve Jobs,  CoCo Chanel, Ford's Alan Mulally.  All great personal brands, innovators and risk-takers. We admire risk-takers...talk about them...want to be like t...
Networking. It's all about Connecting, Linking, and Reaching Out. Networking is one of the most important  keys to advancing your personal brand in your organization.  Every time you make a connection, your brand gets elevated. We all know that getting our name out there i...
If you've been involved in B2B sales for more than a few years, you've probably noticed that things have changed. This pace of change shows no sign of abating. Customers are more frazzled than ever. Recently caught up with Nigel Edelshain, the fellow that coined the term “Sales 2.0" an...
Seems to me that today we are encouraged to tell our stories, as never before. Actually, career coaches have long stressed the importance of being able to respond well to “tell me about yourself.” Yet, today personal branding and social...
These days, it seems that personal branding has faced increasing criticism. Much of it, I think, is driven by people who don’t get it, or at least who don’t get the concept that we advance at Reach. And, let’s face it, social media and the prevalence of internet marketers has allowed f...
With Recruiting via Social Networks on the rise, why are you conducting an old-fashioned job search? You can either be at the front of the find-a-job-via-social-media movement, or you can be left behind by the throngs of successful candidates who...
Oh no! An iPhone that tells you how to drive. That's all I need. The application is called DriveGain and it gives a range of visual and audio feedback on what changes are required by the driver to burn less fuel. I wonder if it uses my father's voice? It works with any petrol or di...
Hopefully, every business you encounter is focused on profit. They should be. After all, why are they a business in the first place? Yes, it’s important that you love what you do. It’s important that you have the skill set...
Service orientation is about agility. Without a resulting agility, there is no point of doing SOA. Unfortunately, enterprise SOA infrastructure initiatives sometimes fail in part because its security mechanisms and processes demolish any agility that was built into the SOA itself. This...
MobileFrame proudly announces version 4.7 of our enterprise mobility platform. With this version, we have added a series of useful new features. MobileFrame’s Product Suites enable businesses to rapidly deploy a variety of mobile applications with a low total cost of ownership and a hi...