Have You Created an Authentic Personal Brand?

Personal Branding Journal

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Latest Articles from Personal Branding Journal
Last week I had the pleasure of speaking on a panel at Sapphire Ventures Next-Gen Tech Stack Forum in San Francisco. Obviously, I was excited to join the discussion, but as a participant the event crystallized not only where the larger software development market is relative to micros...
With more than 29 million online video clips on the Internet, video is quickly becoming the must-have app for personal branding differentiation. Whether you are in a job search mode or looking to promote your small business, videos have preferred Google-juice status for search engine o...
What so great about a fan page is it become a community for your brand advocates – if you let it be. To do that, your settings for your page need to allow fans to “write on the wall” too. What if someone says something spammy or lewd? Delete it. If they complain, address it publicly...
This week we celebrated the end of 2009 and welcomed in a new decade. From private parties and entire city celebrations to safe home celebrations, we all have our own way of saying “goodbye to 2009”. Somewhere in the activities you were bound to hear the song “Auld Lang Syne”. It’s an ...
2009 has been an amazing year for the world of personal branding. We asked the Reach-Certified Personal Branding Strategists to give us their opinion on the most interesting, differentiated and valuable personal branding articles/Blog posts/videos for 2009 and we combined their input w...
A Nov. 30 article in the Business Journal covered some of our experiences with being a company listed on Wikipedia, and with that listing being challenged. I wanted to take a moment to highlight some of the lessons we learned and provide some simple advice for those of you who would li...
Your company’s online popularity, reputation and ultimately success is derived from two core things – what you say, and what others say about you. Let’s address these communication elements as “attributed source information” (ASI). “Attributed” from the perspective that there is in fac...
Every year since I founded my company, Reach, in 2001, I've made predictions about how the world of personal branding will evolve in the coming year. Here are my top 10 for 2010. 1. Video, Video, Video 2. Hiring Process 3. Branded Partners
Well, Accenture joined the list of other endorsed companies/products that is saying farewell to Tiger. “Go On. Be a Tiger” suddenly took on a new meaning – and not one Accenture wanted to be connected to. Tiger Woods’ brand is...
Successful people know that, building their mind, exercising their body, growing their skills and intellect provides them with layers of protection against failure in life, relationships and business. They are more confident, more hopeful and people are drawn to them by this healthy do...
There are reasons why people file for bankruptcy as they feel that it is their ultimate option to get rid of a lot of things! A lot of Americans are caught in the hands of debts and do resolve it by coming out by filing bankruptcy. Below mentioned are some of the common reasons why peo...
Ulitzer.com announced today the World's 30 most influential Cloud bloggers collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at the "Ulitzer Live! New Media Power Panel" at the Santa Clara Convention Ce...
I read an article by an author on Ulitzer.com and was amazed at the professional image it provided him. I immediately researched Ulitzer to see if there was yet hope for me. I am a technology blogger on the subject of mobile computing strategies. As I was doing research I came across ...
A study run by online business networking service www.MeettheBoss.com shows that executives are spending an extra 11 hours a month online sharing their professional experiences and learning from their peers. The survey asked its executive users what direct value they gained from spendi...
IBM has cut its ties with Robert Moffat, the senior VP who ran its server, storage and chips businesses and was arrested two weeks ago for allegedly whispering insider information on IBM and Sun financial results as well as AMD's reorganization plans to hedge funds that traded on the m...
If you have spent any time online using social networks like LinkedIn or Facebook, you know they can be difficult to grow your network and add contacts. But even harder is the ability to extract your contacts once you have built up a reasonably sized network. None of the social network...
Ulitzer provides a powerful social journalism platform for content syndication, bridging the gap between traditional and new media. For rapid awareness of news, articles, blogs and other content, Ulitzer's keyword tagging enhances searchability and allows targeted audiences to easily f...
Microsoft has cut non-exclusive deals with both Facebook and Twitter for Bing to search their real-time data feeds. Google has followed suit at least with Twitter, but Facebook is the prize because it has like 40 million updates a day from its 300 million users. Not all Facebook update...
The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really tak...
Ryan Greives, Media Relations Specialist for Indianapolis-based BLASTmedia, has launched The Social Media Guide on Ulitzer. His industry knowledge and experience covers everything from consumer Internet companies and gadgets to highly complex enterprise software and hardware technologi...
I was quite brazen at first, I just logged straight in not fully understand the ramifications. No thought of what could happen if.......? Within Days I was affiliated in magazines, aggregated on global sites, people were creating RSS feeds of my content, the whirlwind grew as my page ...
Rich Vasquez joined today "Intellectual Property in Silicon Valley" Ulitzer topic as a contributing author. Rich is an IP and business litigation attorney. Rich represents a range of companies, from venture backed start-ups to large publicly traded technology manufacturers, in litigati...
Ok, so, here are my thoughts on Ulitzer... As a blogger, I focus on traffic and I spend quite a lot of time optimizing my SEO. Since the target audience of my articles is much greater than the reach of my blog, Ulitzer is actually helping me increase my content reach. Moreover, Ulitzer...
Whether the ball is old or new, it doesn’t matter. It feels right. Something goes off in my brain where all of my memories of pick up games and balls thrown or chased down come rushing back. And memorable smiles that showed up in buckets. Smiles from friends, family members and even pe...
RIAbiz.com recently discussed the findings of an August 24-25, 2009 Investment News survey conducted on the Twitter habits of the financial-advisory community. Not surprisingly the survey reveals that "a mere 14.9% of financial advisers say they communicate with clients or colleagues ...
This is part three of a five part series on the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and...
I hope you were able to connect with your personal fan club and ask the questions posted in the first part of this process, Personal Brand and Word of Mouth – Part 1. It’s important that we research where we are in our personal brand and word of mouth in order to effectively move forw...
Looks like there’s a few bubbles still left in the old champagne bottle. Twitter, which has no income to speak of, has reportedly raised another $50 million in funding and been valued at $1 billion. That’s four times the $250 million valuation it reportedly got in February when...
Microsoft’s share of U.S. searches jumped 22.1% in August to 10.7% of the market to Google’s 64.6%, up 2.6%, and Yahoo’s 16%, according to Nielsen. Yahoo was down 4.2%. Microsoft was up from 9% in July. That’s a sequential leap of 22.1% for Microsoft’s newfangled Bing search machine, b...
Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical ...
There are different opinions on these sites, but I focus on raw functionality not hype. By working daily to learn the nuances of how these social media tools work together, I have been contacted by professionals I would have never met through my own network. All of these tools are i...
Do you need it or not? Most socialites using twitter would quickly tell you that repeated messages from the same user is quite annoying. The average business person is thinking, How do i get one and which one is the best for my company. To fully understand the answer you would have to ...
Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape. And while it's daunting to keep track of how far we've come in the past few years, it's absolutely staggering to imagine what New Media wi...
Personal Branding Journal launched today on Ulitzer. The latest Ulitzer topic is created by Wiliam Arruda and edited by Dr. Hubert Rampersad. The latest Ulitzer topic also offers news, articles and blog entries by: Susan Guarneri, Chris Perry, John Ryan, Ambal Balakrishnan, Newt Barret...
Having created and shaped several successful brands over the past decade, including FrontBridge (acquired by Microsoft) and FileNet (acquired by IBM), there are a few fundamentals that are key to successful brand development. It has to start at the top with the CEO supporting an inve...
Twitter is a communication platform that helps businesses stay connected to their customers. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, par...
Consistency builds brands, and this is especially true when it comes to personal branding. Once you have identified your own one-or-two-word personal brand and have developed the supporting brand statement or pitch, it is essential that you communicate them consistently...
Now during the crisis it is a great time to reposition yourself strongly in relation to your competitors, built a strong reputation, develop an effective image of yourself that you want to project in everything you do, and become more creative and innovative.
In life, as in business, branding is more effective, powerful and sustainable than marketing and sales, and an effective way to best the competition. It’s about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity.
This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual...