Have You Created an Authentic Personal Brand?

Personal Branding Journal

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Personal Branding Journal launched today on Ulitzer. The latest Ulitzer topic is created by Wiliam Arruda and edited by Dr. Hubert Rampersad. William Arruda: Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry. William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in count... (more)

Have You Created an Authentic Personal Brand?

In life, as in business, branding is more effective, powerful and sustainable than marketing and sales, and an effective way to best the competition. It’s about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. Branding isn’t just for companies anymore. Successful personal branding entails managing the perceptions effectively and controlling and influencing how others perceive and think of you. In today’s instant-message, online, virtual age, a strong personal brand is becoming increasingly essential and is key to personal success. It is fundamental to the positioning strategy behind the world’s most successful people. Icons like Oprah Winfrey, Tiger Woods, Warren Buffet, Donald Trump, Bill Gates and, most recently, Barack Obama. ......READ MORE  http://rampersad.wordpress.com/2009/01/31/have-you-cre... (more)

Personal Branding Checklist

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years ago; he spoke about of why you need personal branding. His audience was a group from a large teleco... (more)

Ulitzer Provides a Powerful Social Journalism Platform

I was reading a blog post entitled "Confessions of a Ulitzer Addict" by John Funnel this morning as I arrived in the office. Then Nancy forwarded me the following email she received from Joe Austin on Friday. Nancy was at the Jersey shore for a long weekend and she is going through her in box this morning. Joe has been a long-time Ulitzer author and has created a number of Ulitzer topics including Cloud Backup and Recovery Journal, Email Archiving Journal, GRC Journal, Green Storage Journal, Infrastructure On Demand, and SharePoint Archiving Journal. Here is Joe Austin's email to Nancy. Another late night development work at Ulitzer, Inc. headquarters, testing the platform on popular browsers and their most used versions From: Joe Austin Date: Fri, 25 Sep 2009 16:10:57 To: Nancy Valentine Subject: Quote for Ulitzer Hi Nancy, Here's a quote for the main Ulitzer site... (more)

IBM Fires Exec Implicated in Insider Trading Scandal

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 IBM has cut its ties with Robert Moffat, the senior VP who ran its server, storage and chips businesses and was arrested two weeks ago for allegedly whispering insider information on IBM and Sun financial results as well as AMD's reorganization plans to hedge funds that traded on the material information. IBM isn't saying much, not even that Moffat was fired, merely that he is no longer an IBM employee. Three days after Moffat was arrested on October 19 on charges of conspiracy to commit securities fraud IBM put him on administrative leave and replaced him temporarily with Rod Aktins, whose accession as IBM's highest-ranking African-American executive is now confirmed. It could have taken IBM two weeks just to talk with Moffat and his lawyer let alone do its own internal investigation. His ... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Twitter 101 Guide for Business

Twitter on Ulitzer As more and more people are using Twitter, there is more effort being made by individuals and businesses to leverage Twitter as a business tool. Twitter recently published a Twitter Business Usage Guide.  There are three sections to this guide that include Getting Started, Best Practices and Case Studies. Here is the usage guide intro from Twitter, I encourage you to read the actual guide. Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter. When people working in the Empire State Building twittered that they were craving ice cream delivery, ... (more)

Ulitzer Live! New Media Conference & Expo

http://twitter.com/fuatkircaali I live 11 minutes away from Teterboro Airport in New Jersey. Friday evening I took a Cessna Caravan for a short 45-minute flight to Martha's Vineyard. This was my first trip to the island. I didn't do any research and had false expectations based on my long-time love affair with the island of Cat Cay in the Bahamas. I found out that Martha's Vineyard was huge. Upon landing on the island, my pilot called a cab for me to take me to my hotel. According to the cab driver the island's population was around 30,000 off-season and well over 100,000 during its peak summer season. These numbers change drastically from driver to driver or whomever you ask, of course. As compared to a maximum three to six neighbors any time I go home to Cat Cay, this was an instant shock to me. I had a relaxing two-day weekend in Martha's Vineyard. As long as I ... (more)

Confessions of a Ulitzer Addict

John Funnel on Ulitzer Earlier this year one of my staff attended a SYS-CON event and returned to the office a different person. Revitalised and motivated. I asked her what happened at the event to warrant such a transformation? What was her secret? Was it the New York Shopping experience? A business Romance or was it Devine intervention? She simply advised me to ‘check out Ulitzer. – Everyone who is anyone is on it’. She was not the first to introduce me to the innovation. Many of my peers had gone through such noticeable changes, It was like a weight had been lifted from their shoulders, that they now had a true portal to vent out their innermost thoughts. I was instantly intrigued by such recommendations. People, just like me, were using Ulitzer everywhere. So what had I been fighting against all this time? What was I avoiding? Eventually I succumbed to the in... (more)

Cloud Computing on Gartner's Top 10 List and SYS-CON Events' 2010 Calendar

http://twitter.com/fuatkircaali Gartner analysts today highlighted the top 10 technologies and trends that will be strategic for most organizations in 2010. Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years. Factors that denote significant impact include a high potential for disruption to IT or the business, the need for a major dollar investment, or the risk of being late to adopt. "These technologies impact the organization's long-term plans, programs and initiatives. They may be strategic because they have matured to broad market use or because they enable strategic advantage from early adoption. "Companies should factor the top 10 technologies into their strategic planning process by asking key questions and making deliberate decisions about them during the next two years," said David... (more)

Personal Branding Predictions: Top Ten for 2010

Personal Branding Journal on Ulitzer Every year since I founded my company, Reach, in 2001, I've made predictions about how the world of personal branding will evolve in the coming year. Here are my top 10 for 2010. 1. Video, Video, Video Thanks to greater bandwidth, cheaper storage, and a proliferation of products and services that make shooting, storing, viewing, and sharing video easy (Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will be king in 2010. Video is ideal because it allows careerists to deliver a complete communication and convey their personality—a critical component of branding. More services like videoBIO (a Reach Personal Branding partner) will make it easier to cost-effectively build a powerful and positive brand image using video. 2. Hiring Process Companies will be hiring brands rather than employees. They will use social... (more)