This is a checklist of items you need for an all-encompassing personal
branding strategy. Personal branding is the process of marketing and selling
yourself as a brand in order to gain success in business. Personal branding
is a continual process just as knowing yourself is a continual process. As
you grow, so does your brand. The need for personal branding arises from the
fact that globalization has increased competition in the workplace. As the
wheat is separated from the chaff, if you are left standing, you are left
standing with others of good caliber. The playing field is now that much more
challenging since your competition is as good as, or better, than you.
To paraphrase David Samuel, the bloke who got me into personal branding after
I saw him speak a few years ago; he spoke about of why you need personal
branding. His audience was a group from a large teleco... (more)
Personal Branding Journal on Ulitzer
Every year since I founded my company, Reach, in 2001, I've made predictions
about how the world of personal branding will evolve in the coming year. Here
are my top 10 for 2010.
1. Video, Video, Video
Thanks to greater bandwidth, cheaper storage, and a proliferation of products
and services that make shooting, storing, viewing, and sharing video easy
(Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will
be king in 2010.
Video is ideal because it allows careerists to deliver a complete
communication and convey their personality—a critical component of
branding. More services like videoBIO (a Reach Personal Branding partner)
will make it easier to cost-effectively build a powerful and positive brand
image using video.
2. Hiring Process
Companies will be hiring brands rather than employees. They will use social... (more)
Consistency builds brands, and this is especially true when it comes to
personal branding. Once you have identified your own one-or-two-word
personal brand and have developed the supporting brand statement or pitch, it
is essential that you communicate them consistently across all of the
channels in which you participate.
The more consistent all of your own marketing efforts are both online and
offline, the more powerful and memorable your personal brand impression will
be on all current and prospective stakeholders in your career.
Regardless of where you are in your own personal branding process, here is a
shortlist of just some of the places where you can plug your personal brand
in order to optimize the delivery and effect of your personal brand:
• Website/Blog: If you are interested in creating your own website or
blog or already have one, this is a great pla... (more)
This is part three of a five part series of the importance of personal
branding in garnering positive word of mouth. In our hyper-connected society,
word of mouth has become “world of mouth” and recommendations truly craft
your online and offline persona and value. It makes all the difference
between positive or negative word of mouth about you, your service, or your
By now I hope that you’ve had the opportunity to really discover what your
personal brand is. From getting feedback from contacts, clients and peers, to
making some strategic plans to create a “word garden” that highlights
your strongest brand attributes – we’ve been going over much to
understand what you think your personal brand is and the perception that is
out there. Unfortunately, human nature dictates that perception is reality.
So, if you have not really understood what the current per... (more)
Have you heard of the term “brand environment?” Wondering what it
means? It’s all the seemingly “little things” that comprise the
environment around you. Your brand environment includes everything from the
carpeting in your office to your clothing, your techno-gadgets, and even
where you might choose to host a dinner for your clients. Each and every
decision you make that might give others a “clue” about who you are and
what you’re like equals your brand environment.
As many of you may have already figured out I live in Pittsburgh, PA – the
upcoming host to this year’s G-20 summit, attracting political leaders that
comprise 85% of the world’s economy. The White House announced its venue
locations for various aspects of the Summit. The venues chosen by the White
House are “on brand” for Barack and Michelle Obama since they tie into
their values, initiatives and... (more)
Twitter on Ulitzer
As more and more people are using Twitter, there is more effort being made by
individuals and businesses to leverage Twitter as a business tool.
Twitter recently published a Twitter Business Usage Guide. There are three
sections to this guide that include Getting Started, Best Practices and Case
Here is the usage guide intro from Twitter, I encourage you to read the
Every day, millions of people use Twitter to create, discover and share ideas
with others. Now, people are turning to Twitter as an effective way to reach
out to businesses, too. From local stores to big brands, and from
brick-and-mortar to internet-based or service sector, people are finding
great value in the connections they make with businesses on Twitter.
When people working in the Empire State Building twittered that they were
craving ice cream delivery, ... (more)
Personal Branding on Ulitzer
As part of my normal procedure before meeting with a prospective partner, I
explore as many of the company's marketing vehicles as possible.
Sometimes that list is short - a website and a brochure. Sometimes that
list is longer - a website, brochure, blog, social media profiles, search
engine listings, executive LinkedIn profiles, etc.
Over the weekend I went through this process to check out a prospective
partner, and ran into some good news and bad news. The good news is that
this company has clearly embraced the idea of expanding its footprint by
using a variety of offline and online marketing tactics and properties. The
bad news, however, is that as the company has expanded that footprint, it
seems to have lost control of its brand and core messaging.
Here's a sampling of what I found:
Archaic website design Outdated content on ... (more)
Ok, so, here are my thoughts on Ulitzer...
As a blogger, I focus on traffic and I spend quite a lot of time optimizing
Since the target audience of my articles is much greater than the reach of my
blog, Ulitzer is actually helping me increase my content reach.
Moreover, Ulitzer does it in a very fair way since links back to my posts or
other locations are without the evil "nofollow" - providing a nice SEO boost.
It also gives me some good metrics that are very useful data points on the
effectiveness of my blog articles.
And last but not least, it allows my article to appears in the news listings
of the two major search engines, which is a very nice channel extension.
So, all of this means that, while Ulitzer might be seen as a competing
channel to bloggers, I think that bloggers should realize the tremendous
value it could bring to their blog.
I think to mater... (more)
I live 11 minutes away from Teterboro Airport in New Jersey. Friday evening I
took a Cessna Caravan for a short 45-minute flight to Martha's Vineyard. This
was my first trip to the island. I didn't do any research and had false
expectations based on my long-time love affair with the island of Cat Cay in
the Bahamas. I found out that Martha's Vineyard was huge. Upon landing on the
island, my pilot called a cab for me to take me to my hotel. According to the
cab driver the island's population was around 30,000 off-season and well over
100,000 during its peak summer season. These numbers change drastically from
driver to driver or whomever you ask, of course. As compared to a maximum
three to six neighbors any time I go home to Cat Cay, this was an instant
shock to me.
I had a relaxing two-day weekend in Martha's Vineyard. As long as I ... (more)
Social Media on Ulitzer
RIAbiz.com recently discussed the findings of an August 24-25, 2009
Investment News survey conducted on the Twitter habits of the
financial-advisory community. Not surprisingly the survey reveals that "a
mere 14.9% of financial advisers say they communicate with clients or
colleagues through Twitter. Meanwhile, only 44.9% and 43.8% of advisers say
they use LinkedIn and Facebook, respectively, the survey found".
Have RIAbiz.com and Investment News missed the point? It's not about
Twitter, Facebook or LinkedIn! It's about communicating with one's
customers and clients utilizing ALL the tools available!
So, what's my point?
Practical, functional, and sensible go a long way to enhancing the
relationships financial advisors are trying to create between themselves and
their customers and clients, with or without social media tools. Social
So apparently Kirk Cameron and a buddy of his are continuing their campaign
of lies and outright stupidity because things like common sense, science, and
cold hard fact threaten their fragile hold on sanity. Ordinarily I might on
on a huge rant about this but everything I could say, the woman in this video
says much more eloquently than I could. This is a must-watch.