Have You Created an Authentic Personal Brand?

Personal Branding Journal

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Top Stories

PHOENIX, Dec. 3, 2013 /PRNewswire/ -- Sauce Hockey announced today that it has reached a long-term agreement with Russian phenom Pavel Datsyuk. The Detroit Red Wing Star and two-time Stanley Cup Champion will collaborate with Sauce on an exclusive, signature line of products to debut worldwide in late December 2013. Co-Founder/CEO Eric Kleineck, who helped revolutionize the lifestyle apparel industry by recognizing the connection between hockey, music, art, and fashion, believes the partnership is a perfect match for Sauce Hockey's vision of designer clothing that emphasizes "Living the Sauce Life" – a unique way of leaving your mark on the world that includes never refusing to dream big, work hard, be innovative and inspire others, while also giving back to the communities around you. "It is with extreme excitement that we have aligned with arguably the greatest... (more)

Personal Branding Checklist

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years ago; he spoke about of why you need personal branding. His audience was a group from a large teleco... (more)

Ulitzer Names the World's 30 Most Influential Cloud Computing Bloggers

Cloud Expo on Ulitzer Ulitzer.com announced today "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo 2009 West, which took place at the Santa Clara Convention Center, California. Cloud Expo 2009 West drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend. Detailed information on how to become a Ulitzer blogger can be obtained  here. Ulitzer New Media Power Panel at the Santa Clara Convention Center, CA, during Cloud Expo 2009 West. "Ulitzer New Media ... (more)

Confessions of a Ulitzer Addict

John Funnel on Ulitzer Earlier this year one of my staff attended a SYS-CON event and returned to the office a different person. Revitalised and motivated. I asked her what happened at the event to warrant such a transformation? What was her secret? Was it the New York Shopping experience? A business Romance or was it Devine intervention? She simply advised me to ‘check out Ulitzer. – Everyone who is anyone is on it’. She was not the first to introduce me to the innovation. Many of my peers had gone through such noticeable changes, It was like a weight had been lifted from their shoulders, that they now had a true portal to vent out their innermost thoughts. I was instantly intrigued by such recommendations. People, just like me, were using Ulitzer everywhere. So what had I been fighting against all this time? What was I avoiding? Eventually I succumbed to the in... (more)

Facebook, Twitter LinkedIn, Ulitzer, MeettheBoss - Execs Go Online Big-Time

New Media on Ulitzer A recent study run by online business networking service www.MeettheBoss.com shows that executives are spending an extra 11 hours a month online sharing their professional experiences and learning from their peers. The survey asked its executive users what direct value they gained from spending time running blogs, writing tweets and connecting with other executives on sites such as LinkedIn, Xing, MeettheBoss, Ryze, Facebook, Ulitzer and Twitter. The answers revealed that executives proficient with online activities are spending an average of 11 hours more per month online than this time last year – and over 90% of respondents said they felt their time online was ‘very valuable’ to their daily role. Professionals are rushing to the Web for immediate answers to their most pressing questions. “I find online business networking very useful,” says M... (more)

Is the PR Business Extinct? Yes

http://twitter.com/fuatkircaali The short answer is yes. In our estimation, roughly 70% of today's PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. The remaining 30% that need to reinvent their position real fast in their newly morphed industry will prosper, compared to where they were and what they were doing before. For publicly traded companies, current rules dictate that information can be made public by a press release or by a telephone conference call but not simply on a website. Ninety percent of today's PR firms are still in business simply because of this single rule. For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan Schwartz asked the SEC to change this rule. Well, the new White House is already posting the President's weekly address... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

My Thoughts on Ulitzer

Ok, so, here are my thoughts on Ulitzer... As a blogger, I focus on traffic and I spend quite a lot of time optimizing my SEO. Since the target audience of my articles is much greater than the reach of my blog, Ulitzer is actually helping me increase my content reach. Moreover, Ulitzer does it in a very fair way since links back to my posts or other locations are without the evil "nofollow" - providing a nice SEO boost. It also gives me some good metrics that are very useful data points on the effectiveness of my blog articles. And last but not least, it allows my article to appears in the news listings of the two major search engines, which is a very nice channel extension. So, all of this means that, while Ulitzer might be seen as a competing channel to bloggers, I think that bloggers should realize the tremendous value it could bring to their blog. I think to mater... (more)

Ulitzer Live! New Media Conference & Expo

http://twitter.com/fuatkircaali I live 11 minutes away from Teterboro Airport in New Jersey. Friday evening I took a Cessna Caravan for a short 45-minute flight to Martha's Vineyard. This was my first trip to the island. I didn't do any research and had false expectations based on my long-time love affair with the island of Cat Cay in the Bahamas. I found out that Martha's Vineyard was huge. Upon landing on the island, my pilot called a cab for me to take me to my hotel. According to the cab driver the island's population was around 30,000 off-season and well over 100,000 during its peak summer season. These numbers change drastically from driver to driver or whomever you ask, of course. As compared to a maximum three to six neighbors any time I go home to Cat Cay, this was an instant shock to me. I had a relaxing two-day weekend in Martha's Vineyard. As long as I ... (more)

Will PR Firms Survive The New Media Avalanche?

http://twitter.com/fuatkircaali Last week I received an email from Lindsey Miller at Ragan Communications. I answered her questions for a story she was working on here. The following is the full text of my reply to her on this subject. What kinds of PR firm will survive the "fast-approaching new media avalanche"? What steps will firms have to take to ensure that they make it through? I know a lot of PR firms that are chasing new accounts among publicly traded companies, which are seen as cash cows in the business. I also know a lot of firms whose sales teams are larger than their senior account staff which will actually get the job done. These firms have armies of new college-grad telemarketers spitting out press releases to the media. For a while you can get away with both approaches. Once the laws, rules and regulations change, the first group of PR firms will disapp... (more)

Instant Professionalism Online Despite Yourself...with Ulitzer

Personal Branding on Ulitzer I read an article by an author on Ulitzer.com and was amazed at the professional image it provided him. I immediately researched Ulitzer to see if there was yet hope for me. I am a technology blogger on the subject of mobile computing strategies.  As I was doing research I came across the author Ian Thain, a fellow mobile computing blogger, who had a very professional website on Ulitzer (www.ulitzer.com). Professional envy motivated me to investigate this thing called Ulitzer. Ian's website looked like he had spent a great deal of time and money on it - all things I am short on. I carefully studied Ian's website to see how it was set up.  It looked like an expensive industry portal with colorful graphics, animation and industry news. It had tabs that filtered articles, by most popular, by date, etc.  I have blogged for over 5 years so... (more)