Have You Created an Authentic Personal Brand?

Personal Branding Journal

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This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years ago; he spoke about of why you need personal branding. His audience was a group from a large teleco... (more)

Do We Really Need Twitter or Not?

Do you need it or not? Most socialites using twitter would quickly tell you that repeated messages from the same user is quite annoying. The average business person is thinking, How do i get one and which one is the best for my company. To fully understand the answer you would have to define your objectives. Twitter has a nifty search feature which allows you to not only search for basic market segments but further allows for an advance target demographic down to a particular city, country, person. If you're business needs to find out if a product could be sold in london england, Twitter allows you to search for a specific keyword, term in that city at a specific date or time to see if anyone is talking about your market segment giving the CEO more insight to whats really happening in real time. Softwares such as Tweep software, a Twitter Marketing Software allows ju... (more)

Ulitzer Live! New Media Conference & Expo

http://twitter.com/fuatkircaali I live 11 minutes away from Teterboro Airport in New Jersey. Friday evening I took a Cessna Caravan for a short 45-minute flight to Martha's Vineyard. This was my first trip to the island. I didn't do any research and had false expectations based on my long-time love affair with the island of Cat Cay in the Bahamas. I found out that Martha's Vineyard was huge. Upon landing on the island, my pilot called a cab for me to take me to my hotel. According to the cab driver the island's population was around 30,000 off-season and well over 100,000 during its peak summer season. These numbers change drastically from driver to driver or whomever you ask, of course. As compared to a maximum three to six neighbors any time I go home to Cat Cay, this was an instant shock to me. I had a relaxing two-day weekend in Martha's Vineyard. As long as I ... (more)

Confessions of a Ulitzer Addict

John Funnel on Ulitzer Earlier this year one of my staff attended a SYS-CON event and returned to the office a different person. Revitalised and motivated. I asked her what happened at the event to warrant such a transformation? What was her secret? Was it the New York Shopping experience? A business Romance or was it Devine intervention? She simply advised me to ‘check out Ulitzer. – Everyone who is anyone is on it’. She was not the first to introduce me to the innovation. Many of my peers had gone through such noticeable changes, It was like a weight had been lifted from their shoulders, that they now had a true portal to vent out their innermost thoughts. I was instantly intrigued by such recommendations. People, just like me, were using Ulitzer everywhere. So what had I been fighting against all this time? What was I avoiding? Eventually I succumbed to the in... (more)

Is the PR Business Extinct? Yes

http://twitter.com/fuatkircaali The short answer is yes. In our estimation, roughly 70% of today's PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. The remaining 30% that need to reinvent their position real fast in their newly morphed industry will prosper, compared to where they were and what they were doing before. For publicly traded companies, current rules dictate that information can be made public by a press release or by a telephone conference call but not simply on a website. Ninety percent of today's PR firms are still in business simply because of this single rule. For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan Schwartz asked the SEC to change this rule. Well, the new White House is already posting the President's weekly address... (more)

Will PR Firms Survive The New Media Avalanche?

http://twitter.com/fuatkircaali Last week I received an email from Lindsey Miller at Ragan Communications. I answered her questions for a story she was working on here. The following is the full text of my reply to her on this subject. What kinds of PR firm will survive the "fast-approaching new media avalanche"? What steps will firms have to take to ensure that they make it through? I know a lot of PR firms that are chasing new accounts among publicly traded companies, which are seen as cash cows in the business. I also know a lot of firms whose sales teams are larger than their senior account staff which will actually get the job done. These firms have armies of new college-grad telemarketers spitting out press releases to the media. For a while you can get away with both approaches. Once the laws, rules and regulations change, the first group of PR firms will disapp... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Where to Plug Your Personal Brand

Consistency builds brands, and this is especially true when it comes to personal branding.  Once you have identified your own one-or-two-word personal brand and have developed the supporting brand statement or pitch, it is essential that you communicate them consistently across all of the channels in which you participate. The more consistent all of your own marketing efforts are both online and offline, the more powerful and memorable your personal brand impression will be on all current and prospective stakeholders in your career. Regardless of where you are in your own personal branding process, here is a shortlist of just some of the places where you can plug your personal brand in order to optimize the delivery and effect of your personal brand: •    Website/Blog: If you are interested in creating your own website or blog or already have one, this is a great pla... (more)

Brand "Environment?" What's That?

Have you heard of the term “brand environment?”  Wondering what it means? It’s all the seemingly “little things” that comprise the environment around you.  Your brand environment includes everything from the carpeting in your office to your clothing, your techno-gadgets, and even where you might choose to host a dinner for your clients.  Each and every decision you make that might give others a “clue” about who you are and what you’re like equals your brand environment. As many of you may have already figured out I live in Pittsburgh, PA – the upcoming host to this year’s G-20 summit, attracting political leaders that comprise 85% of the world’s economy.  The White House announced its venue locations for various aspects of the Summit.  The venues chosen by the White House are “on brand” for Barack and Michelle Obama since they tie into their values, initiatives and... (more)

Personal Branding Book Review by Marshall Goldsmith

New Media on Ulitzer I had the privilege of serving on the Board of the Peter Drucker Foundation (now the Leader to Leader Institute) for ten years. Peter was a pioneer in understanding the impact of knowledge workers in the new economy. He simply defined knowledge workers as ‘people who know more about what they are doing than their boss does’. In a world where knowledge workers are the key to value in most corporations, personal brand management becomes critically important. Professionals at all levels will need to be able to communicate their unique brand within and across organizations – and be able to communicate effectively to decision makers who may not have their level of technical expertise. One of the great ironies that I regularly encounter in the workforce, is the fact that many technically trained professionals have spent years ‘honing their craft’ and... (more)

Authentic Personal Branding Concept

New Media on Ulitzer "The Secret" was launched by Rhonda Byrne in 2006 and says that thoughts have an energy that attracts like energy and you attract into your life whatever you think about. This tool refers to what Buddha said: "What you have become is the result of what you have thought". It suggests the following: "your dominant thoughts will find a way to manifest. ... Whatever you focus on the most is what will be most attracted to your life. ..Once you are aware of this law and how it works, you can start to use it to deliberately attract what you want into your life... Like attracts like...You get what you think about, whether wanted or unwanted...You are a living magnet...You get what you put your energy and focus on...Energy attracts like energy...it has it roots in Quantum Physics. " But just focusing on your dominant thoughts, wishful thinking about what ... (more)