Have You Created an Authentic Personal Brand?

Personal Branding Journal

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New Media on Ulitzer A recent study run by online business networking service www.MeettheBoss.com shows that executives are spending an extra 11 hours a month online sharing their professional experiences and learning from their peers. The survey asked its executive users what direct value they gained from spending time running blogs, writing tweets and connecting with other executives on sites such as LinkedIn, Xing, MeettheBoss, Ryze, Facebook, Ulitzer and Twitter. The answers revealed that executives proficient with online activities are spending an average of 11 hours more per month online than this time last year – and over 90% of respondents said they felt their time online was ‘very valuable’ to their daily role. Professionals are rushing to the Web for immediate answers to their most pressing questions. “I find online business networking very useful,” says M... (more)

Ulitzer Names the World's 30 Most Influential Cloud Computing Bloggers

Cloud Expo on Ulitzer Ulitzer.com announced today "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo 2009 West, which took place at the Santa Clara Convention Center, California. Cloud Expo 2009 West drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend. Detailed information on how to become a Ulitzer blogger can be obtained  here. Ulitzer New Media Power Panel at the Santa Clara Convention Center, CA, during Cloud Expo 2009 West. "Ulitzer New Media ... (more)

Personal Branding Checklist

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years ago; he spoke about of why you need personal branding. His audience was a group from a large teleco... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Personal Branding Book Review by Marshall Goldsmith

New Media on Ulitzer I had the privilege of serving on the Board of the Peter Drucker Foundation (now the Leader to Leader Institute) for ten years. Peter was a pioneer in understanding the impact of knowledge workers in the new economy. He simply defined knowledge workers as ‘people who know more about what they are doing than their boss does’. In a world where knowledge workers are the key to value in most corporations, personal brand management becomes critically important. Professionals at all levels will need to be able to communicate their unique brand within and across organizations – and be able to communicate effectively to decision makers who may not have their level of technical expertise. One of the great ironies that I regularly encounter in the workforce, is the fact that many technically trained professionals have spent years ‘honing their craft’ and... (more)

Ulitzer Provides a Powerful Social Journalism Platform

I was reading a blog post entitled "Confessions of a Ulitzer Addict" by John Funnel this morning as I arrived in the office. Then Nancy forwarded me the following email she received from Joe Austin on Friday. Nancy was at the Jersey shore for a long weekend and she is going through her in box this morning. Joe has been a long-time Ulitzer author and has created a number of Ulitzer topics including Cloud Backup and Recovery Journal, Email Archiving Journal, GRC Journal, Green Storage Journal, Infrastructure On Demand, and SharePoint Archiving Journal. Here is Joe Austin's email to Nancy. Another late night development work at Ulitzer, Inc. headquarters, testing the platform on popular browsers and their most used versions From: Joe Austin Date: Fri, 25 Sep 2009 16:10:57 To: Nancy Valentine Subject: Quote for Ulitzer Hi Nancy, Here's a quote for the main Ulitzer site... (more)

IBM Fires Exec Implicated in Insider Trading Scandal

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 IBM has cut its ties with Robert Moffat, the senior VP who ran its server, storage and chips businesses and was arrested two weeks ago for allegedly whispering insider information on IBM and Sun financial results as well as AMD's reorganization plans to hedge funds that traded on the material information. IBM isn't saying much, not even that Moffat was fired, merely that he is no longer an IBM employee. Three days after Moffat was arrested on October 19 on charges of conspiracy to commit securities fraud IBM put him on administrative leave and replaced him temporarily with Rod Aktins, whose accession as IBM's highest-ranking African-American executive is now confirmed. It could have taken IBM two weeks just to talk with Moffat and his lawyer let alone do its own internal investigation. His ... (more)

Instant Professionalism Online Despite Yourself...with Ulitzer

Personal Branding on Ulitzer I read an article by an author on Ulitzer.com and was amazed at the professional image it provided him. I immediately researched Ulitzer to see if there was yet hope for me. I am a technology blogger on the subject of mobile computing strategies.  As I was doing research I came across the author Ian Thain, a fellow mobile computing blogger, who had a very professional website on Ulitzer (www.ulitzer.com). Professional envy motivated me to investigate this thing called Ulitzer. Ian's website looked like he had spent a great deal of time and money on it - all things I am short on. I carefully studied Ian's website to see how it was set up.  It looked like an expensive industry portal with colorful graphics, animation and industry news. It had tabs that filtered articles, by most popular, by date, etc.  I have blogged for over 5 years so... (more)

ClickInsights: Social Media Marketing in 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?". Read on to get their insights. Chris Garrett Blog ChrisG Twitter chrisgarrett "Just having "cares" in your Twitter name is not enough" Chris Garrett's Bio Chris Garrett is an internet consultant, writer, web geek and co-author of the popular ProBlogger Book. Since 1994, Chris has helped thousands of individuals, non-profits, small businesses and blue chips make the most of the web. Chris Garrett's Tip I have never been very good with predicting the future so I am sure other people will have better and more accurate answers! That said, the biggest changes ... (more)

Will PR Firms Survive The New Media Avalanche?

http://twitter.com/fuatkircaali Last week I received an email from Lindsey Miller at Ragan Communications. I answered her questions for a story she was working on here. The following is the full text of my reply to her on this subject. What kinds of PR firm will survive the "fast-approaching new media avalanche"? What steps will firms have to take to ensure that they make it through? I know a lot of PR firms that are chasing new accounts among publicly traded companies, which are seen as cash cows in the business. I also know a lot of firms whose sales teams are larger than their senior account staff which will actually get the job done. These firms have armies of new college-grad telemarketers spitting out press releases to the media. For a while you can get away with both approaches. Once the laws, rules and regulations change, the first group of PR firms will disapp... (more)

Brand "Environment?" What's That?

Have you heard of the term “brand environment?”  Wondering what it means? It’s all the seemingly “little things” that comprise the environment around you.  Your brand environment includes everything from the carpeting in your office to your clothing, your techno-gadgets, and even where you might choose to host a dinner for your clients.  Each and every decision you make that might give others a “clue” about who you are and what you’re like equals your brand environment. As many of you may have already figured out I live in Pittsburgh, PA – the upcoming host to this year’s G-20 summit, attracting political leaders that comprise 85% of the world’s economy.  The White House announced its venue locations for various aspects of the Summit.  The venues chosen by the White House are “on brand” for Barack and Michelle Obama since they tie into their values, initiatives and... (more)