Have You Created an Authentic Personal Brand?

Personal Branding Journal

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Do you need it or not? Most socialites using twitter would quickly tell you that repeated messages from the same user is quite annoying. The average business person is thinking, How do i get one and which one is the best for my company. To fully understand the answer you would have to define your objectives. Twitter has a nifty search feature which allows you to not only search for basic market segments but further allows for an advance target demographic down to a particular city, country, person. If you're business needs to find out if a product could be sold in london england, Twitter allows you to search for a specific keyword, term in that city at a specific date or time to see if anyone is talking about your market segment giving the CEO more insight to whats really happening in real time. Softwares such as Tweep software, a Twitter Marketing Software allows ju... (more)

Ulitzer Names the World's 30 Most Influential Cloud Computing Bloggers

Cloud Expo on Ulitzer Ulitzer.com announced today "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo 2009 West, which took place at the Santa Clara Convention Center, California. Cloud Expo 2009 West drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend. Detailed information on how to become a Ulitzer blogger can be obtained  here. Ulitzer New Media Power Panel at the Santa Clara Convention Center, CA, during Cloud Expo 2009 West. "Ulitzer New Media ... (more)

Personal Branding Book Review by Marshall Goldsmith

New Media on Ulitzer I had the privilege of serving on the Board of the Peter Drucker Foundation (now the Leader to Leader Institute) for ten years. Peter was a pioneer in understanding the impact of knowledge workers in the new economy. He simply defined knowledge workers as ‘people who know more about what they are doing than their boss does’. In a world where knowledge workers are the key to value in most corporations, personal brand management becomes critically important. Professionals at all levels will need to be able to communicate their unique brand within and across organizations – and be able to communicate effectively to decision makers who may not have their level of technical expertise. One of the great ironies that I regularly encounter in the workforce, is the fact that many technically trained professionals have spent years ‘honing their craft’ and... (more)

Roger Strukhoff Launches NOW Magazine on Ulitzer

Roger Strukhoff launched today the NOW Magazine on Ulitzer. NOW Magazine launched in 2006 with a vision of Thought Leadership in technology innovation. It recently expanded its focus to cover the nexus among business, government, and innovation. Silicon Valley journalist/publisher Roger Strukhoff serves as editor-in-chief, with correspondents from around the world. NOW Magazine's Americas office is in the San Francisco Bay Area, with Asia offices in Manila and Pune. London and Doha offices are expected in 2010. Roger holds a music degree from Knox College, studied writing at UC-Berkeley and business at Cal State-East Bay. He's been in Silicon Valley far too long, but tries to stay relevant here and at www.twitter.com/strukhoff ... (more)

Positive Word of Mouth and Your Brand

This is part four of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of mouth about you, your service, or your business. In discovering our personal brand, we found out what the perception is “out there” about us. We also extracted what made us unique, what we felt our strengths were, what others felt our strengths are and crafting a way to help those we connect with know exactly how to speak positively on our behalf. Read Personal Brand and Word of Mouth, Part 1; Personal Brand and Word of Mouth, Part 2 and Personal Brand and Word of Mouth, Part 3 – to catch any of those components you might have missed. The ... (more)

Ulitzer Provides a Powerful Social Journalism Platform

I was reading a blog post entitled "Confessions of a Ulitzer Addict" by John Funnel this morning as I arrived in the office. Then Nancy forwarded me the following email she received from Joe Austin on Friday. Nancy was at the Jersey shore for a long weekend and she is going through her in box this morning. Joe has been a long-time Ulitzer author and has created a number of Ulitzer topics including Cloud Backup and Recovery Journal, Email Archiving Journal, GRC Journal, Green Storage Journal, Infrastructure On Demand, and SharePoint Archiving Journal. Here is Joe Austin's email to Nancy. Another late night development work at Ulitzer, Inc. headquarters, testing the platform on popular browsers and their most used versions From: Joe Austin Date: Fri, 25 Sep 2009 16:10:57 To: Nancy Valentine Subject: Quote for Ulitzer Hi Nancy, Here's a quote for the main Ulitzer site... (more)

Socialnomics & Ownership

Web 2.0 Journal I had an interesting exchange with a very reputable business associate yesterday, during which the topic of "ownership" came up as central to his business objectives. We all understand the notion, dedicate yourself to a company, build it up for years and then perhaps sell it for a premium value as you sail away into the sunset. As I woke this morning having thought about the prior days chat, another friend, Rasmus Elmann Ingerslev, had recommended a video on socialnomics that I watched, shown below. I am uncertain if most really understand what socialnomics signifies, as I've concluded its only the beginning of a far larger trend with greater implications beyond those of my facebook account. Similarly I am unclear if most business owners understand what the value of something really is and how these trends will impact it. Hence this post. What soc... (more)

Nolio Hosts Webinar to Help Conquer Application Release Complexity

Nolio, an application service automation provider, today announced it will host a free webinar with special guest Glenn O'Donnell, senior analyst at Forrester Research, Inc. on Tuesday, May 25, at 1 p.m. EDT. Titled, "Conquer Complexity with Application Release Automation," the webinar will discuss the challenges and solutions to overcoming application release complexity in the data center, through automation. The data center is vastly changing. With growing complexity of infrastructure and applications, deployment and updates of application have stressed the ability to ensure accuracy and consistent quality. Accelerated release cycles, due to agile development methodologies, apply even more pressure to yield conditions where manual and scripted application releases are now impractical and non-scalable. Automated mechanisms and standardized processes are key to qu... (more)

Personal Branding Checklist

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years ago; he spoke about of why you need personal branding. His audience was a group from a large teleco... (more)

Two Questions for Branding in the Web 2.0 World: Is It Up? Is It Fast?

Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical not only for success, but also for survival. If you think about it, a website's reputation on the Internet can be boiled down to two questions: ‘Is it up?' and ‘Is it fast?' Sure, some websites just make it look easy. Take Google, which is always up and always blazing fast. When was the last time you connected to the Internet, typed in google.com, and nothing came up? While you have the triumph of Google on one side of the coin, you have other sites that are cautionary tales. These days, major site outages make the news. Amazon.com had problems on June 6 of this year, and that outage ... (more)

Deliver a Content Marketing K.O. with a One-Two Radio Combination

Build Your Brand and Your Business by Using Local Radio to Drive Prospects to Your Blog The key to a powerful online presence is great content that targets your best buyers.  Over time, as you increase the critical mass of relevant and compelling content, you will attract increasing levels of traffic.  This is the essence of content marketing strategy.  But, you can do more without breaking the bank by extending and enhancing your online persona with carefully crafted radio commercials. Although traditional media is facing enormous challenges, smart media companies will certainly survive. I became even more convinced of this following my recent visit to Roanoke Virginia where I spent some quality time with the Mel Wheeler, Inc. radio folks and quite a few of their customers and prospects.  Wheeler, and especially my host, Lynda Foster, work closely with clients to ... (more)