Have You Created an Authentic Personal Brand?

Personal Branding Journal

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This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years ago; he spoke about of why you need personal branding. His audience was a group from a large teleco... (more)

Will PR Firms Survive The New Media Avalanche?

http://twitter.com/fuatkircaali Last week I received an email from Lindsey Miller at Ragan Communications. I answered her questions for a story she was working on here. The following is the full text of my reply to her on this subject. What kinds of PR firm will survive the "fast-approaching new media avalanche"? What steps will firms have to take to ensure that they make it through? I know a lot of PR firms that are chasing new accounts among publicly traded companies, which are seen as cash cows in the business. I also know a lot of firms whose sales teams are larger than their senior account staff which will actually get the job done. These firms have armies of new college-grad telemarketers spitting out press releases to the media. For a while you can get away with both approaches. Once the laws, rules and regulations change, the first group of PR firms will disapp... (more)

Dead or Alive? There's an API For That

This week's Time Magazine has a piece by Gaelle Faure entitled "How to Manage Your Online Life When You're Dead" which describes what happens to online profiles, Webmail, and social networking data when someone dies. Consider "Deathswitch": Deathswitch, which is based in Houston, has a different system for releasing the funeral instructions, love notes and "unspeakable secrets" it suggests you store with your passwords and account info. The company will regularly send you e‑mail prompts to verify that you're still alive, at a frequency of your choosing. (Once a day? Once a year?) After a series of unanswered prompts, it will assume you're dead and release your messages to intended recipients. One message is free; for more, the company charges members $19.95 a year. http://www.time.com/time/business/article/0,8599,1916317-2,00.html   But did you know there is an API ... (more)

Social Media on Ulitzer - Strategy Nets New AUM for RIA

Social Media on Ulitzer RIAbiz.com recently discussed the findings of an August 24-25, 2009 Investment News survey conducted on the Twitter habits of the financial-advisory community.  Not surprisingly the survey reveals that "a mere 14.9% of financial advisers say they communicate with clients or colleagues through Twitter.  Meanwhile, only 44.9% and 43.8% of advisers say they use LinkedIn and Facebook, respectively, the survey found". Have RIAbiz.com and Investment News missed the point?  It's not about Twitter, Facebook or LinkedIn!  It's about communicating with one's customers and clients utilizing ALL the tools available! So, what's my point? Practical, functional, and sensible go a long way to enhancing the relationships financial advisors are trying to create between themselves and their customers and clients, with or without social media tools.  Social me... (more)

Why You Need to Know About Social Selling

If you've been involved in B2B sales for more than a few years, you've probably noticed that things have changed. This pace of change shows no sign of abating. Customers are more frazzled than ever. Recently caught up with Nigel Edelshain, the fellow that coined the term “Sales 2.0" and more recently, "Social Selling." I think his insights on this topic are highly relevant to salespeople today, which is why I asked him the questions below. And, it's also why I suggest you check out his 2-day Social Selling Bootcamp in February. WHAT'S SOCIAL SELLING? Jill: What is “Social Selling”? Is it different from Sales 2.0? Nigel: “Social Selling” is really an extension of Sales 2.0, a term that's become highly associated with the tools we use to sell. Social Selling is an umbrella term that shifts the focus back on salespeople and their customers. It's about using social media ... (more)

Microservices and Containers | @DevOpsSummit #DevOps #Microservices

Microservices, Containers, Code Ownership, and Continuous Support By Todd Vernon Last week I had the pleasure of speaking on a panel at Sapphire Ventures Next-Gen Tech Stack Forum in San Francisco. Small Image: Courtesy Akana, Inc Obviously, I was excited to join the discussion, but as a participant the event crystallized not only where the larger software development market is relative to microservices, container technologies (like Docker), continuous integration and deployment; but also provided insight into where DevOps is heading in the coming years. Spoiler Alert: Microservices are where it’s all going, Container systems like Docker or Kubernetes are a huge enabler of that vision, code ownership flourishes in this environment, and DevOps promotes this culture and ecosystem of tools that unlock the huge social gains of all of it. Let’s unpack that long sentence a... (more)

Is the PR Business Extinct? Yes

http://twitter.com/fuatkircaali The short answer is yes. In our estimation, roughly 70% of today's PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. The remaining 30% that need to reinvent their position real fast in their newly morphed industry will prosper, compared to where they were and what they were doing before. For publicly traded companies, current rules dictate that information can be made public by a press release or by a telephone conference call but not simply on a website. Ninety percent of today's PR firms are still in business simply because of this single rule. For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan Schwartz asked the SEC to change this rule. Well, the new White House is already posting the President's weekly address... (more)

Twitter Profile Backgrounds Are Clickable Now

SHIFT Communications and Whitley Media today transformed static Twitter profile pages into powerful personal branding tools with the launch of www.clickablenow.com  Until today, the background pages on Twitter profiles were largely useless from a marketing standpoint, since urls, email addresses and images were static and could not be clicked -- or even copied and pasted with a mouse. ClickableNow.com enables Twitter users to add working links -- to personal blogs, corporate websites, e-mail addresses, images and popular social media platforms -- right on their customized Twitter profile backgrounds. Here's how it works: Install the FREE browser add-on script. The installation process is quick and safe, and enables the user to immediately view other users' clickable backgrounds for as long as they'd like, for FREE. Once the script is downloaded, users can see vivid... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Brand "Environment?" What's That?

Have you heard of the term “brand environment?”  Wondering what it means? It’s all the seemingly “little things” that comprise the environment around you.  Your brand environment includes everything from the carpeting in your office to your clothing, your techno-gadgets, and even where you might choose to host a dinner for your clients.  Each and every decision you make that might give others a “clue” about who you are and what you’re like equals your brand environment. As many of you may have already figured out I live in Pittsburgh, PA – the upcoming host to this year’s G-20 summit, attracting political leaders that comprise 85% of the world’s economy.  The White House announced its venue locations for various aspects of the Summit.  The venues chosen by the White House are “on brand” for Barack and Michelle Obama since they tie into their values, initiatives and... (more)

Personal Branding Book Review by Dave Ulrich

When you have read Hubert Rampersad’s outstanding book Authentic Personal Branding, you will probably wondering “what does this all mean?” It is nearly impossible to retain all the details of four stages of the authentic personal branding model, you will want to remember some of the messages of this book and how they can be applied to you and your personal and professional life. Of course, you may want to refer back to some of the simple and elegant models for personal and company ambition, objectives, critical success factors, and actions. Hubert has a knack for preparing comprehensive frameworks for analyzing important issues. You may also want to reflect on many of the self and organization diagnostic questions that offer you insight into your brand and your company’s brand. These mental models and their related investigative questions will help you know where yo... (more)